Role & responsibilities
Plan, launch and manage Meta (Facebook & Instagram) lead generation campaigns for real estate projects.
Monitor and optimize campaigns based on CPL, lead quality, site visits and conversions.
Create basic ad campaigns, audience targeting, retargeting and A/B testing.
Handle all incoming leads generated through digital campaigns.
Personally call, qualify and follow up with leads to understand budget, location and property requirements.
Convert qualified leads into site visits and sales prospects.
Maintain accurate lead records and follow-up status in CRM/Excel.
Coordinate with the sales team and ensure timely lead handover and follow-ups.
Prepare basic daily/weekly reports on ad spend, leads, CPL, calls, site visits and conversions.
Continuously suggest recent campaign ideas, creatives, audiences and ways to improve lead quality.
Take ownership of the complete Ad Lead Call Site Visit funnel.