22 Aug
|
AKBH CODE AI TECHNOLOGIES
|
India
22 Aug
AKBH CODE AI TECHNOLOGIES
India
Digital Marketing Specialist – Google Ads & Meta Ads
Experience: 3–5 Years
Key Requirement: Proven experience managing paid advertising budgets of ₹1 lakh+ per month
Role Overview
We are looking for a performance-driven Digital Marketing Specialist with 3–5 years of hands-on experience in Google Ads and Meta Ads. The ideal candidate should have a robust understanding of paid acquisition, campaign optimization, lead generation, audience targeting and performance analytics.
Key Responsibilities
Plan, execute and optimize campaigns across Google Ads and Meta Ads.
Manage monthly advertising budgets of ₹1 lakh or more.
Monitor CPL, CPA, ROAS, CTR, CPC, conversion rates and other key performance metrics.
Conduct audience research, keyword research and competitor analysis.
Create and manage campaigns across Search, Display, YouTube, Facebook and Instagram.
Perform A/B testing of creatives, audiences, ad copies and landing pages.
Optimize campaigns to improve lead quality, conversions and return on ad spend.
Track campaign performance using Google Analytics/GA4,
Google Tag Manager and Meta Ads Manager.
Prepare regular performance reports and provide actionable insights.
Work closely with creative and content teams to develop high-performing ad creatives.
Required Skills
3–5 years of practical experience in digital/performance marketing.
Solid hands-on expertise in Google Ads and Meta Ads.
Proven experience independently managing ₹1 lakh+ monthly ad budgets.
Strong analytical and data-driven approach.
Good understanding of conversion tracking, pixels, remarketing and funnels.
Experience with GA4, GTM and Meta Pixel/CAPI is preferred.
Robust knowledge of lead-generation and e-commerce campaigns.
Preferred: Candidates should be able to demonstrate actual campaign results, including budgets managed, CPL/CPA improvements, lead volumes, conversions and ROAS achieved.
Pay: ₹10,074.94 - ₹150,000.00 per month
Work Location: In person
📌 Digital Marketing Specialist Google Ads & Meta Ads Lucknow (India)
🏢 AKBH CODE AI TECHNOLOGIES
📍 India