Job Summary

We are hiring a Senior Salesforce Marketing Cloud Developer with strong hands-on development experience in marketing automation, integrations, and personalization. The ideal candidate should be comfortable owning end-to-end technical delivery and working closely with marketing and CRM teams.

Requirements
Experience:4-8Years

Responsibilities
Design and develop scalable solutions within Salesforce Marketing Cloud
Build complex customer journeys using Journey Builder
Develop automations using Automation Studio (Import, Query, Script, Filter, Data Extract activities)
Create energetic email templates using AMPscript, SSJS, and HTML/CSS
Implement personalization logic using data extensions and attribute groups
Write advanced SQL queries for segmentation, data transformation, and deduplication
Manage subscriber data, contact builder data models, and attribute relationships
Configure triggered sends, transactional messaging, and real-time journeys
Integrate Marketing Cloud with CRM and third-party platforms using REST and SOAP APIs
Configure and manage Marketing Cloud Connect with Salesforce Sales Cloud
Support integrations with external platforms such as CDPs, eCommerce, or data warehouses
Implement audience segmentation strategies and behavioural targeting
Perform campaign QA, UAT support,



and deployment validation
Troubleshoot journey failures, automation errors, and data sync issues
Optimize campaigns for performance, deliverability, and engagement
Maintain proper documentation for technical designs and configurations
Follow best practices in data governance, naming conventions, and folder structures
Support release management and workplace migrations

Skills and attributes for success
Strong experience in AMPscript, SSJS, SQL, and HTML
Solid understanding of Contact Builder and data modeling
Experience with API integrations (REST/SOAP)
Experience with Marketing Cloud Connect configuration
Knowledge of subscriber management and email deliverability best practices
Understanding of data privacy and compliance standards
Experience working in Agile/Scrum environments
Robust debugging and analytical skills
Salesforce Marketing Cloud Developer certification preferred
Knowledge of SMS, Push, and Mobile Studio

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Gig Customer Tech Salesforce Qa Senior Hyderabad
🏢 EY
📍 Hyderabad