Monetization Intern

Duration: 6 months

Required Immediate Joiners

Goal of the Project
Optimizing Revenue Streams: Data driven insights for Monetization
Enhancing Advertiser ROI: A Deep Dive into Performance Metrics

Objective of the Project This project aims to analyze, enhance, and diversify revenue streams using data-driven strategies. By leveraging analytics, performance metrics, and industry benchmarks, the goal is to identify high-impact monetization prospects, optimize existing revenue channels, and create sustainable growth strategies.

Further, the project also aims to analyze and optimize advertiser Return on Investment (ROI) by leveraging performance metrics and data-driven insights. The focus is on identifying key drivers of ad effectiveness, optimizing ad placements, improving targeting, and maximizing advertiser value through data-backed strategies.

Deliverables
Campaign execution in coordination with internal teams vis. Site, editorial, CRM, marketing, etc. to understand the entire life cycle of a partnership brand campaign
Fetching and analysing Data insights on brand/Category investments,



preparing campaign performance reports and visitor profiling in collab with marketing, category, site and social teams
Market research on new brand launches, innovations, campaigns and opportunities
Design media proposals for brand campaigns, make custom decks, presentations and prepare data insights for brand pitches

Measures of Success
Increase in brand pitch effectiveness and pitch conversion
Revenue enhancement and addition of innovative revenue streams
Showcase of Campaign effectiveness to brands leading to campaign renewals

Qualifications
Recent graduate/post-graduate or pursuing a degree in Management
Solid communication and writing skills.
Analytical mindset with the ability to interpret data and draw insights.
Proficient in Excel and Power Point
Familiarity with SQL, Tableau is a plus.

This internship offers a unique prospect to gain hands-on experience in Partnerships and Monetisation at Tata CLiQ, contributing directly to the bottom line of the company.

📌 Intern Monetization Mumbai
🏢 Tata CLiQ Fashion
📍 Mumbai