Company Description The Core is building a recent kind of women’s fitness platform for India — combining strength, Pilates, breathwork and progressive programming, with a strong focus on women through different stages of life.

We’re looking for a GTM & Growth Strategist who can help us build and scale our subscription business.

This is not a traditional marketing role. We’re looking for someone who understands the full growth engine — from positioning and pricing to acquisition, conversion and retention.

You’ll work on
Building our GTM strategy for the Indian market
Developing pricing, packaging and subscription models
Designing and testing acquisition campaigns
Building high-converting landing pages and funnels
Improving trial → paid conversion and retention
Running experiments across channels and customer segments
Using data to understand what is working and what isn’t
Identifying how we can build a strong position in India’s rapidly growing women’s fitness & wellness space

We’d love to meet you if you have:
5+ years of experience in B2C/D2C growth, GTM,



consumer tech, fitness, wellness or subscription businesses
Hands-on experience with pricing, monetisation and conversion optimisation
A strong understanding of performance marketing and growth funnels
Experience building/testing landing pages and campaigns
A highly commercial and analytical mindset
A genuine understanding of the Indian female consumer
The ability to move between strategy and execution — we need someone who can actually build and test, not just advise

Experience in fitness, wellness, healthtech, consumer apps or subscription businesses is a big plus.

We’re a small, ambitious team, so this is a role with significant ownership and the chance to shape the next phase of The Core.

If this sounds like you — or you know someone who would be a excellent fit — DM me or tag them below.
Hiring #GrowthMarketing #GTM #ConsumerTech #Fitness #WomensFitness #D2C #Subscriptions #India

📌 Gtm & Growth Strategist Bengaluru
🏢 The Core I Online Mat Pilates
📍 Bengaluru