Help build a solid data-driven marketing culture - marketing by the numbers - to deliver on business and marketing growth targets.
Design and own the marketing performance dashboards for marketing teams to deliver measurable and repeatable marketing programs. Compile and publish marketing performance dashboard, including insights and actions and high-quality commentary on a weekly, monthly, quarterly (QBRs) and annual basis.
Design and implement the optimal marketing technology stack, including tools for CRM, marketing automation, ABM, etc. Constantly scan the marketing technology landscape to ensure best-in-class marketing tech stack for Glance . Optimize usage of the tech stack working with marketing teams and vendors.
Design and implement marketing processes , including demand generation/ lead generation processes. Coordinate with Marketing/ Sales/ BD to implement and optimize steps like lead scoring, routing, etc.
Work with marketing teams to optimize conversions, marketing funnels, landing pages, etc.
Generalize learnings on an ongoing basis into a framework and best-practices for marketing ops.

What is expected out of you
You have 8+ years experience in B2B marketing operations. You have experience with BI, Analytics, marketing technology tools like CRM,



strategic planning and forecasting .
You have strong interpersonal skills and project management abilities that help you work effectively across functions and programs
You have an ability to identify gaps in data, analyze the problem, design data solutions and articulate requirements to the technical and business teams. You possess a valuable sense of managing Big and Small data, determining key aspects of the data that is helpful to stakeholders.
You have proven skills in customer insights, analytics, segmentation, modelling/prioritization, funnel optimization, test planning, marketing & campaign analysis
You have experience in data integration and data quality processes.
You are conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like Excel and preferably MySQL, R, and Tableau
You have an MBA or Bachelors degree in statistics/ science / engineering or another quantitative field

Role: Marketing Manager

Industry Type: Advertising & Marketing

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

📌 Manager Marketing Operations Bengaluru
🏢 InMobi
📍 Bengaluru