To manage positive relationship with KAM customers.to identify and deal with strategic/KAM customers.End to end resolution of existing customer issues and Retaining them.Improving Share of business with customers and improving overall revenue for the company.Improving customer engagement with various activities - Pre sales to post sales.to Ensure presence of MTB Products in consideration set of these KAM customers in all their deals.to work with KAM customers to Ensure valuable experience in the entire sales Process.Build a positive network with all KAM customers in the region.to work out better schemes with financiers for KAM customers.to act as an interface between the Product development / Marketing team and the end customers.to help in improving capability of the team and to monitor their performance