We are looking for a results-driven Performance Ads Specialist with solid hands-on experience in Google Ads and Meta Ads to join our team.

The ideal candidate should have a proven track record of scaling paid campaigns, improving ROAS, reducing CPL/CPA, and increasing conversion rates through data-driven strategies.

Experience: 3–5 Years

Role: Performance Ads Specialist

Location: In office

Department: Performance Marketing

Key Responsibilities
Plan, execute, and optimise Google Ads campaigns including Search, Display, Performance Max, and YouTube.
Manage Meta Ads campaigns for Lead Generation, Conversion, Traffic, and Retargeting.
Conduct keyword research, audience targeting, and funnel planning.
Monitor and improve ROAS, CPA, CPL, CTR, and conversion rates.
Create and test ad copies, creatives, headlines, and landing page strategies.
Conduct A/B testing across ads, audiences, and funnels.
Manage conversion tracking through GA4, Google Tag Manager, and Meta Pixel.
Analyse campaign performance and prepare weekly/monthly reports.
Scale successful campaigns while maintaining efficient ad spend.

Required Skills
3–5 years of hands-on experience in Google Ads & Meta Ads.
Strong understanding of ROAS, CPA, CPL, LTV, and CAC.
Experience with lead generation, eCommerce,



and service-based campaigns.
Proficiency in Google Ads Manager, GA4, Google Tag Manager, and Meta Ads Manager.
Strong analytical and problem-solving skills.
Positive understanding of ad copywriting, landing pages, CRO, and funnel strategy.

Mandatory: Case Studies Required Candidates must provide 2–3 real campaign case studies demonstrating:
Campaign budget/spend
Leads or sales generated
CPL or CPA achieved
ROAS improvement
Before vs. after optimisation results

Candidates without verifiable campaign results or case studies will not be considered.

Preferred Qualifications
Experience working with international clients or multiple industries.
Experience scaling ad budgets above ₹1,00,000/month.
Knowledge of CRO.
Familiarity with Hotjar, Microsoft Clarity, or Looker Studio.
Agency experience is a strong advantage.

KPIs
ROAS improvement
CPL and CPA reduction
CTR and conversion rate improvement
Timely and accurate performance reporting
Successful A/B tests conducted each month

If you have a proven track record of delivering measurable results through paid advertising, we would love to hear from you. Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Ads Specialist Gandhinagar
🏢 Strideck Technologies Private
📍 Gandhinagar