This is a paid acquisition-focused role on the Growth team, reporting directly to the Head of Growth and working closely with founders to scale Nexus's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline.

This is our first dedicated performance marketing hire for Nexus - Platform and AI solutions. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale.

What You’ll Do
Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers
Own campaign planning, budget allocation, optimization, and reporting end-to-end
Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS
Partner with design and content to build high-converting ad creative and landing pages
Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working
Collaborate with Sales to ensure paid pipeline is properly tracked, qualified, and handed off
Test and scale recent channels as audience and go-to-market motions evolve





Must Have
4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS.
Hands-on experience running and scaling campaigns across Google, LinkedIn, and Meta
Solid analytical skills with a deep understanding of attribution, tracking, and experimentation
Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
Positive taste and basic design skills; leverage AI tools to move 10x faster
Experience marketing to enterprise buyers
Experience scaling paid channels from early traction to meaningful, repeatable spend
Prior experience building and managing a performance marketing team
Familiarity with marketing automation and attribution tools

We're looking for operators, not theorists. In the interview process, you can walk us through campaigns you've personally built and scaled and specifics: what you spent, what you learned, how you drove CAC down and ROAS up, and what you'd do differently. We can discuss the actual decisions you made, not the frameworks we all read about.

📌 Performance Marketing Chennai (India)
🏢 kaaylabs
📍 India