Experience: 3–5 Years

Employment Type: Full-time

Department: Digital Marketing

About the RoleWe are looking for a results-driven Performance Marketing professional with 3–5 years of hands-on experience in managing paid digital advertising campaigns. The ideal candidate should have solid practical expertise in Google Ads and Meta Ads, with a proven ability to drive leads, conversions, and revenue through performance marketing.

Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
Manage Google Search, Display, Performance Max, YouTube, and other relevant Google Ads campaigns.
Plan and execute Meta campaigns across Facebook and Instagram.
Conduct keyword research, audience research, competitor analysis, and campaign planning.
Monitor campaign performance, budgets, CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
Continuously optimize campaigns to improve lead quality and reduce acquisition costs.
Create and test different ad copies, creatives, audiences, keywords, and landing pages.
Set up and monitor conversion tracking, pixels, events, and campaign attribution.
Analyze campaign data and prepare regular performance reports with actionable insights.




Work closely with the creative and content teams to develop high-performing ad creatives and messaging.
Identify new prospects to scale campaigns and improve overall marketing ROI.
Stay updated with the latest trends, tools, algorithms, and best practices in performance marketing.

Mandatory Requirements
3–5 years of hands-on experience in Performance Marketing.
Robust practical experience managing Google Ads campaigns independently.
Robust practical experience managing Meta Ads (Facebook & Instagram) independently.
Positive understanding of lead generation, conversion campaigns, retargeting, audience targeting, and campaign optimization.
Experience with Google Analytics/GA4 and conversion tracking.
Strong analytical and data-driven approach.
Ability to manage advertising budgets and optimize campaigns based on performance.
Good understanding of CPL, CPA, ROAS, CTR, CPC, CPM, and conversion metrics.
Strong communication and reporting skills.

How to ApplyInterested candidates can share their updated CV along with details of relevant Google Ads and Meta Ads campaigns managed.

📌 Performance Specialist Chennai
🏢 Zaigo Infotech Software Solutions
📍 Chennai