About ArtyCraftz

ArtyCraftz is an ecommerce brand offering home decor, handcrafted products, traditional Indian art, gifting products and lifestyle products. We are looking for a hands-on Senior Digital Marketing Specialist who can take ownership of our digital growth and help us increase profitable online sales.

Key Responsibilities

Performance Marketing
Plan, execute and optimize Google Ads campaigns.
Manage Search, Shopping and Performance Max campaigns.
Manage Meta Ads campaigns.
Monitor ROAS, CPA, CPC, CTR, conversion rate and revenue.
Allocate budgets based on campaign and product performance.

Ecommerce Growth
Work closely with Shopify and product teams.
Identify high-potential products and collections.
Improve product and collection page conversion.
Develop strategies to increase AOV and repeat purchases.
Analyse the complete customer funnel.

Analytics & Tracking
Manage GA4, Google Ads conversion tracking and Google Tag Manager.
Monitor Shopify and GA4 data.




Identify discrepancies in conversion tracking.
Build meaningful performance reports.

SEO
Keyword research.
Product and category SEO.
On-page optimization.
Internal linking.
Google Search Console monitoring.
Basic technical SEO.

Google Merchant Center
Product feed optimization.
Diagnose product disapprovals.
Improve Shopping product titles and attributes.
Monitor feed quality.

Reporting
Prepare weekly/monthly marketing reports.
Identify problems and opportunities.
Present actionable recommendations to management.

Pay: ₹45,000.00 - ₹56,200.84 per month

Perks
Adaptable schedule
Paid sick time
Paid time off

Ability to commute/relocate
Banashankari, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Experience
Digital marketing: 2 years (Required)

Work Location: In person

📌 Senior Digital Marketing Specialist Banashankari (India)
🏢 ArtyCraftz
📍 India