Role: Social Media Manager

Reporting to: CMO

About Us: Scrubsy is India’s #1 foam-based household cleaner - trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We’re a rapid growing D2C brand under BoldChem Sciences Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move rapid, we care deeply about quality, and we’re building the team that is passionate!

Brief: As Social Media Manager, you will own Scrubsy’s presence across all social platforms. You will directly report to the CMO and be responsible for the full social content cycle: planning, briefing, scheduling, publishing and community management. You will bring creative ideas, have a solid instinct for what works on each platform and build a community of customers who genuinely look forward to seeing Scrubsy in their feed.

Key Responsibilities
Own the social media calendar across all platforms
Monitor brand mentions, tags and hashtags
Own organic reach and follower growth — proactively design and execute campaigns built to travel, using trends, formats, and hooks that give content the best chance of going viral and reaching audiences well beyond our existing followers.
Own follower growth, reach,



engagement rate targets across all platforms
Lead social media execution for all product launches and campaigns
Maintain social performance reports
Collaborate with various stakeholders
Ensure brand consistency across all social platforms
Participate in campaign ideation and brainstorming sessions
Be updated on latest trends

What We Are Looking For

Mandatory Requirement
1 to 4 years of experience managing social media for a brand, agency, or content-led business
Deep hands-on experience of multiple social media platforms
Experience building and managing social media calendar
Excellent written and verbal communication

Additional Requirement
Prior experience in D2C, consumer brands, e-commerce or startup
Familiarity with social scheduling tools
Understanding of meme or viral culture

Who You Are
Creative - you constantly think of engaging content ideas and storytelling formats
Observant - you understand customer behaviour and what drives engagement online
Ownership Driven - you take accountability for execution, engagement, and consistency
Impact Focused - you care about engagement, reach, community, and brand growth

📌 Social Media Manager Gurugram (India)
🏢 Scrubsy
📍 India