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Job Description (JD) - Sales Officer (FMCG & Beverage)

Sales Officer

Department

Sales & Marketing

Location

Puducherry
Hiring

Reporting To

Area Sales Manager (ASM) / Regional Sales Manager (RSM)

Job Summary

The Sales Officer is responsible for achieving sales targets, developing the assigned territory, managing distributors, increasing retail coverage, ensuring product availability, and building solid customer relationships across Puducherry. The role involves extensive field travel and effective execution of the company's sales strategy within the FMCG and Beverage market.

Key ResponsibilitiesSales Target Achievement
Achieve monthly, quarterly, and annual sales targets.
Drive primary and secondary sales growth.
Increase market share within the assigned territory.
Execute sales plans to meet business objectives.

Distributor Management
Appoint and develop distributors.
Maintain strong relationships with distributors.
Monitor distributor inventory levels and ensure timely stock replenishment.




Support distributors in achieving sales targets.

Retail Market Coverage
Visit retail outlets as per the approved beat plan.
Increase numeric and weighted distribution.
Identify and onboard new retail outlets.
Ensure product availability across General Trade (GT), Up-to-date Trade (MT), and HORECA channels, where applicable.

Merchandising & Visibility
Ensure proper product placement and shelf visibility.
Implement merchandising standards.
Execute trade promotions and marketing campaigns.
Monitor display compliance at retail outlets.

Market Development
Identify new business prospects.
Monitor competitor activities, pricing, and promotional schemes.
Conduct market surveys and submit market intelligence reports.
Expand the company's presence in the assigned territory.

Collections & Credit Control
Ensure timely collection of outstanding payments.
Maintain customer credit discipline.
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📌 Sales Officer Puducherry
🏢 sm beverage
📍 Puducherry