Strategic Leadership
Leading the Sales & Marketing department with a focus on admissions growth and brand expansion.
Developing monthly, quarterly, and annual marketing & sales strategies aligned with institute goals.
Setting performance targets for the sales team and ensuring consistent achievement.
Driving initiatives to increase lead flow, batch admissions, and market positioning.
Sales Team Training & Mentorship
Training recent sales team members on:
Lead handling
Communication skills
Course knowledge
CRM usage
Conversion strategies
Monitoring their daily performance and guiding them to achieve individual and team targets.
Creating standard operating procedures (SOPs) for smooth sales operations.
Engaging, mentoring, and supporting the team to maintain high productivity.
Digital Marketing Management
Planning, running, and optimizing Meta Ads & Google Ads campaigns.
Reviewing campaign data, improving performance, and managing ad budgets.
Leading all digital marketing activities including:
Social media content
Website updates




SEO planning
WhatsApp campaigns
Drip marketing
Coordinating with the design team to ensure consistent branding and high-quality creatives.
CRM & Lead Flow Supervision
Ensuring smooth functioning of Salesmax CRM, including integrations and automations.
Monitoring lead quality, assignment, follow-ups, and conversions.
Identifying gaps in the lead funnel and fixing them with the sales team.
Website & Technical Coordination
Coordinating with the website development agency for:
Page updates
Booking portal fixes
AI chatbot integration
UX improvements
Sitemap updates
Ensuring the website is up-to-date with accurate batch details and course information.
Reporting & Analytics
Preparing weekly marketing and sales performance reports for management.
Analyzing KPI trends and presenting insights with recommended actions.
Monitoring competitor activities and providi

📌 Sales & Marketing Executive Cbd Belapur
🏢 Anvay Maritime Institute
📍 CBD Belapur