Job Title: Digital Marketing Analyst - Training & Lead Generation

Department: Marketing & Business Development
Employment Type: Full time
Shift: Night Shift (US Market Preferred)
Location: Remote / Hybrid / Onsite

Position Summary

Key Roles & Responsibilities
Digital Marketing Strategy
Develop and execute comprehensive digital marketing strategies to increase enrollments for training programs and bootcamps.
Plan monthly, quarterly, and annual marketing calendars aligned with batch schedules.
Research market trends, competitor campaigns, and student behavior to improve campaign effectiveness.
Define campaign objectives, audience targeting, budgets, and expected ROI.

Paid Advertising Campaign Management
Plan, launch, manage, and optimize paid advertising campaigns on:
Meta (Facebook & Instagram)
LinkedIn Ads
Google Search Ads
Google Display Network
YouTube Ads
Google Performance Max Campaigns
X (Twitter), Reddit, and other relevant social platforms
Monitor campaign performance and optimize bidding strategies, targeting, creatives, and budgets.




Reduce Cost per Lead (CPL) while increasing conversion rates.
Conduct A/B testing on ad creatives, headlines, landing pages, and audience segments.

Social Media Marketing
Manage and grow company presence across:
LinkedIn
Facebook
Instagram
YouTube
X (Twitter)
Threads
TikTok (where applicable)
Create and publish engaging daily content, including educational posts, success stories, testimonials, industry news, career guidance, and promotional campaigns.
Build and maintain a consistent content calendar.

Content Creation & Creative Marketing
Design qualified marketing materials using Canva, Adobe Creative Suite, Figma, or similar tools.
Create high-quality reels, short videos, promotional videos, motion graphics, banners, carousels, and infographics.
Produce engaging content highlighting:
Cyber Security
Network Engineering
AI & Machine Learning
Cloud Engineerin

📌 Digital Marketing Analayst Vadodara
🏢 Cyber Skill Technologies
📍 Vadodara