Social Media Manager

Position Overview

Job Title:Social Media Manager

Department:Marketing / Digital

Reports To:Head of Marketing / Digital Marketing Lead

Location:Bhopal (In office)

Employment Type:Full time

Experience Required:Minimum 2 years in a dedicated social media role with demonstrated, measurable results

About the Role

Key Responsibilities
Lead end-to-end content creation across all company social media handles, including multiple regional-language handles (e.g., Hindi, Marathi, Telugu, Kannada, Tamil, Bengali, Gujrati, and others as applicable).
Develop and own the content strategy and monthly content calendars aligned with brand and business objectives.
Conceptualize, script, and oversee production of high-quality content - copy, images, short-form video (Reels/Shorts), stories, and long-form video for YouTube.
Adapt and localize content for each language and region so it feels native to farmers - not just translated - preserving the right tone, context, and cultural relevance.
Ensure consistent brand voice, quality,



and posting cadence across every handle and language.
Lead and coordinate a team of content creators, writers, designers, video editors, and regional-language translators/creators.
Manage and grow online communities: respond to comments, messages, and reviews, and provide social-first support within defined response times.
Track, analyze, and report on organic performance KPIs; turn insights into stronger content decisions.
Monitor trends, competitors, and social listening signals to keep the brand relevant and ahead of the curve.
Collaborate cross-functionally with marketing, design, product, and field/agronomy teams to amplify campaigns and launches.
Coordinate with influencers, farmer-creators, and regional partners for organic collaborations and reach.
Uphold brand guidelines, manage online reputation, and handle negative-sentiment situations professionally.

Required Qualifications & Experience
Minimum 2

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