Job Description - Digital Marketing Specialist (EdTech)Key Responsibilities
Plan, execute, and optimize digital marketing campaigns to generate student admissions.
Manage Meta (Facebook & Instagram), Google Search, Display, and YouTube advertising campaigns.
Drive lead generation through performance marketing and improve conversion rates.
Manage social media platforms and create engaging campaigns to increase brand awareness.
Track campaign performance using Google Analytics, Google Tag Manager, and other analytics tools.
Optimize marketing budgets to achieve the best return on investment (ROI).
Coordinate with the content, design, and video teams for marketing creatives.
Analyze market trends, competitor activities, and campaign performance to improve results.
Prepare regular reports on leads, conversions, campaign performance, and marketing KPIs.





Required Skills:
2+ years of experience in Digital Marketing, preferably in EdTech or Education.
Robust knowledge of Meta Ads, Google Ads, YouTube Ads, and Performance Marketing.
Experience with SEO, SEM, Social Media Marketing, and Content Marketing.
Proficiency in Google Analytics, Google Tag Manager, Meta Business Suite, and CRM tools.
Familiarity with AI-based marketing and automation tools.
Excellent analytical, communication, and campaign management skills.
Ability to manage multiple campaigns and meet lead generation targets.

Pay: ₹10,061.52 - ₹40,988.08 per month

Work Location: In person

📌 Digital Marketing Specialist Pimpri Chinchwad (Pimpri-Chinchwad)
🏢 Target WorkZone
📍 Pimpri-Chinchwad