ob Description - Business Development Manager (Franchise Sales)

Region: East India
Reporting Location: Patna, Bihar
Department: Business Development / Franchise Expansion
Reporting To: General Manager / Business Head

Role Overview

The Business Development Manager will be responsible for end-to-end franchise sales for the Dessertino brand across East India. The role focuses on identifying potential franchise partners, generating qualified leads, nurturing prospects, and successfully closing franchise deals in line with company expansion targets.

This is a target-driven, high-ownership role requiring robust sales capability, relationship management, and structured reporting.

Key Responsibilities
Lead Generation & Prospecting
Identify and generate leads through:
Field visits and local market mapping
Broker and consultant networks
Digital platforms (JustDial, IndiaMART, LinkedIn, etc.)
Franchise exhibitions and events
Referral networks and existing franchisees
Build and maintain a robust pipeline of potential franchise investors:




Develop relationships with property consultants and local influencers
Lead Qualification
Assess prospects based on:
Investment capability
Location viability
Business intent and seriousness
Conduct initial screening calls and meetings
Maintain detailed lead qualification notes and status updates
Franchise Sales & Conversion
Present Dessertino’s:
Business model
Investment structure
ROI expectations
Brand positioning and support systems
Conduct:
Discovery meetings
Site discussions
Financial discussions
Handle objections and negotiations effectively
Ensure closure of franchise agreements within defined timelines
Site Coordination & Deal Finalization
Coordinate with prospects on:
Location finalization
Basic site feasibility
Work closely with internal teams for:
Site approval
Documentation
Agreement signing
Ensure smooth transition from lead closure to onboarding

📌 Business Development Manager Patna
🏢 SANTUSHTI SHAKES PRIVATE
📍 Patna