Location: Bengaluru (Onsite Preferred)
Employment Type: Full time

About the Role

Key Responsibilities
Performance Marketing
Plan, launch, and optimize Google Ads (Search, Display, Performance Max, YouTube & Remarketing).
Manage Meta Ads (Facebook & Instagram) campaigns for lead generation, conversions, and brand awareness.
Monitor campaign performance and optimize for ROAS, CPA, CPL, CTR, and conversions.
Conduct keyword research, audience targeting, and A/B testing.

Social Media Marketing
Develop and execute content strategies across LinkedIn, Facebook, Instagram, YouTube, X (Twitter), and Reddit.
Create and manage monthly content calendars.
Publish engaging posts, reels, carousels, videos, and promotional campaigns.
Build and manage online communities while increasing engagement and brand awareness.

SEO & Website Marketing
Perform on-page and off-page SEO activities.
Conduct keyword research and competitor analysis.
Optimize website content, landing pages, and blogs for search engines.




Monitor website performance using Google Search Console and SEO tools.

Analytics & Reporting
Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
Prepare weekly and monthly performance reports with actionable insights.
Track campaign KPIs and recommend optimization strategies.

Lead Generation & Automation
Generate high-quality leads through paid and organic marketing channels.
Create and optimize landing pages to improve conversion rates.
Collaborate with the sales team to improve lead quality and conversions.

AI & Marketing Tools
Use AI-powered tools such as ChatGPT, Gemini, Claude, Canva AI, and other marketing automation tools to improve productivity, content creation, and campaign performance.

Requirements:
2+ years of experience in Digital Marketing.
Hands-on experience with Google Ads and Meta Ads Manager.
Solid understanding of SEO, SEM, and performance marketing.
Expe

📌 Digital Marketing Specialist Bengaluru
🏢 Nextera Technologies
📍 Bengaluru