Job Purpose

NMIMS CDOE is looking for a highly analytical and execution-focused Performance
Media Executive to drive lead generation and business growth through digital
marketing channels. The ideal candidate should have extensive hands-on
experience managing large-scale performance campaigns across multiple biddable
platforms, with a robust understanding of tracking, analytics, optimization, and
agency management.

Key Responsibilities
Plan, execute, monitor, and optimize performance marketing campaigns across
Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
Drive quality lead generation while achieving business KPIs such as CPL, CPA,
ROAS, and lead quality.
Develop full-funnel digital media strategies aligned with business and
admission goals.
Continuously optimize campaigns through audience segmentation, bidding
strategies, creative testing, landing page insights, and budget allocation.
Monitor campaign performance and identify optimization opportunities using
data-driven insights.




Manage campaign tracking and measurement through Google Analytics (GA4) and
Google Tag Manager (GTM), ensuring accurate implementation of events,
conversions, and attribution.
Create and maintain performance dashboards and present actionable insights to
internal stakeholders.
Coordinate closely with the media agency to ensure timely campaign execution,
optimization, troubleshooting, and delivery of agreed KPIs.
Collaborate with creative, content, product, and web teams for campaign
launches, landing page improvements, and conversion optimization.
Stay updated with platform updates, industry trends, and emerging digital
marketing best practices.
Conduct competitor analysis and identify current prospects for audience
acquisition and campaign growth.
Ensure campaign governance, budget pacing, quality checks, and compliance
with platform policies.

Requirements- Skills & Competencies
Excellent written and verbal communication skills.
Abil

📌 Executive Performance Media Mumbai
🏢 NMIMS
📍 Mumbai