We’re looking for a hands-on Marketing Executive who understands the UPSC aspirant ecosystem and knows where aspirants actually spend their time — YouTube, Instagram, Reddit, Quora, Telegram and emerging discovery channels.

This is not a “make campaigns and wait” role.
We want someone who comes in and executes.
Responsibilities

Build and execute organic growth strategies across YouTube, Instagram, Reddit, Quora, Telegram & other relevant channels*
Understand the UPSC aspirant journey and identify where, why and how aspirants discover and evaluate products*
Own content distribution, channel growth and performance
Work closely with the content team to create content that drives views → clicks → leads → app downloads → admissions*
Experiment continuously with formats, hooks, topics, platforms and distribution strategies
Understand and leverage the evolving AEO / GEO / AI-search ecosystem*
Deeply understand the YouTube ecosystem* — content formats, discoverability, retention, CTR, thumbnails, search and recommendations




Track performance across channels and continuously optimise based on business outcomes
Use paid marketing selectively, but focus heavily on building sustainable organic acquisition channels*

Qualifications
1–4 years of marketing/growth experience*, preferably in EdTech, UPSC or a consumer internet business
Solid understanding of the UPSC market and aspirant behaviour*
Hands-on experience with YouTube and Instagram*; familiarity with Reddit, Quora and Telegram is a solid plus
Data-driven mindset with an obsession for views, clicks, leads, downloads and conversions*
Someone who is comfortable getting their hands dirty — writing, posting, analysing, experimenting and iterating*
Understanding of SEO, AEO, GEO and emerging AI-driven discovery
Robust analytical and execution skills
The mindset matters more than the resume

We’re *not looking for someone who sees marketing as awareness + budget utilisation.

📌 Marketing Executive – Upsc Edtech New Delhi
🏢 Edukemy
📍 New Delhi