Marketing Manager

Experience: 8 - 12 years
Location: Chennai, Tamil Nadu

Role Overview

The Marketing Manager will drive the institution's admissions marketing and brand visibility efforts from student enrollment campaigns to media buying, newspaper tie-ups, and digital marketing. This is a hands-on role requiring solid market execution capabilities in the education sector.

Key Responsibilities
Plan and execute marketing campaigns targeting student admissions across UG, PG, and PhD programs.
Identify and tie up with newspapers, digital platforms, and outdoor media vendors; negotiate rates and release schedules.
Manage advertising budgets, media planning, and campaign ROI tracking.
Coordinate with print media, digital agencies, and educational portals for visibility and lead generation.
Build school, junior college, and coaching center outreach networks to drive enrollment pipelines.
Organize educational fairs, admission open days, and outreach events.




Manage the institution's brand communication — social media, website, brochures, and advertising creatives.

Eligibility
MBA (Marketing) or equivalent degree from a reputed institution.
Minimum 8–12 years of experience in marketing preferably in the education sector, media, or advertising.
Hands-on experience in media buying, print advertising negotiations, and campaign management.
Robust vendor management, negotiation, and relationship-building skills.
Digital marketing knowledge including SEO, social media advertising, and email/SMS campaigns.
Excellent English communication written and verbal.

Key Conditions
Candidates from West Bengal, Bihar, Odisha, and North-East states will not be considered.
Minimum 3-year written commitment mandatory.

Work Location: In person

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