Responsibilities
Campaign Management: Plan and execute all digital marketing campaigns across SEO, SEM, marketing database, email, social media, and display advertising.
Website & CRO: Maintain our web presence and execute conversion rate optimization (CRO) tests to turn casual traffic into leads or buyers.
Paid Media Execution: Manage the day-to-day budgets and optimization of paid campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to maintain a healthy Return on Ad Spend (ROAS).
Content & SEO Strategy: Work closely with content creators or agencies to ensure our blog, website, and landing pages are fully optimized for organic search.
Analytics & Reporting: Measure and report performance of all digital marketing campaigns against goals (KPIs and ROI). You will turn raw data into weekly/monthly performance reports for leadership.
A/B Testing: Design and execute continuous growth experiments—testing headlines, ad creatives, landing pages, and email flows.

Key Requirements & Skills




Experience: 4–6 years of experience in digital marketing, with a proven track record of managing successful multi-channel campaigns.
Tool Proficiency:
Analytics: Google Analytics 4 (GA4), Google Tag Manager, Looker Studio.
Paid Tech: Google Ads Manager, Meta Business Suite.
SEO: SEMrush, Ahrefs, or Moz.
Automation/Email: HubSpot, Mailchimp, Klaviyo, or Marketo.
Analytical Mindset: Comfortable using Excel/Google Sheets to build pivot tables, analyze trends, and draw transparent conclusions from campaign data.
Project Management: Solid organizational skills to manage creative assets, copywriting deadlines, and campaign launch timelines simultaneously.

Pay: ₹25,000.00 - ₹35,000.00 per month

Advantages:
Food provided
Health insurance
Provident Fund

Work Location: In person

📌 Digital Marketing Manager Madurai (India)
🏢 Vijayadhaya Group
📍 India