Key Responsibilities
Develop and execute the overall CRM and customer lifecycle strategy.
Manage customer segmentation based on demographics, behavior, purchase history, engagement, and lifecycle stage.
Plan and execute targeted campaigns across email, SMS, WhatsApp, push notifications, and other relevant channels.
Develop customer journeys for acquisition, onboarding, engagement, retention, reactivation, and win-back.
Drive personalization and recommendations based on customer behavior and preferences.
Own CRM campaign calendars, execution, testing, and optimization.
Analyze campaign performance and identify prospects to improve conversion, engagement, retention, and revenue.
Conduct A/B testing on messaging, offers, audiences, timing, and channels.
Monitor key CRM metrics such as open rate, CTR, conversion rate,



repeat purchase rate, churn, retention, and customer lifetime value.
Work closely with Marketing, Product, Sales, Technology, Data/Analytics, and Customer Support teams.
Manage CRM platforms and ensure accurate customer data, audience creation, campaign setup, and reporting.
Establish dashboards and regular reporting for CRM performance.
Ensure compliance with applicable data privacy, consent, and communication regulations.
Identify opportunities to automate repetitive CRM activities and improve campaign efficiency.

Pay: From ₹3,331.22 per month

Work Location: In person

📌 Crm Manager Rajouri Garden
🏢 Aasha Ayurveda
📍 Rajouri Garden