Job Description – Lead Content Strategist

Location: Baner, Pune
Experience: 8–10 Years
Employment Type: Full time

About the Role

We are looking for an experienced Lead Content Strategist with strong expertise in Brand Strategy, Brand Positioning and Content Strategy. The candidate should be a strategic thinker with proven experience in building and positioning brands across multiple industries.

Key Responsibilities
Develop brand, content and communication strategies for clients.
Work on brand positioning, brand messaging, tone of voice and brand narratives.
Conduct audience, market and competitor research.
Develop content pillars, campaign strategies and communication frameworks.
Work closely with creative, design and account teams.
Present strategic ideas and recommendations to clients.
Lead and mentor junior strategy/content team members.

Mandatory Requirements
8–10 years of relevant experience in branding,



advertising, content or communication strategy.
Robust professional portfolio is mandatory.
Proven experience in Brand Positioning and Brand Building.
Must have worked with multiple industries/brands.
Robust understanding of content, communication and marketing strategy.
Excellent presentation, writing and communication skills.
Relevant degree in Marketing, Mass Communication, Advertising, Communications, Business Management or related field.

Important: Candidates with experience limited primarily to content writing or social media execution, without robust brand strategy and positioning experience, will not be considered.

Pay: ₹60,000.00 - ₹70,000.00 per month

Benefits:
Paid sick time

Work Location: In person

📌 Lead Content Strategist Baner (India)
🏢 IMD Branding and Advertising
📍 India