Position: Sales & Application Engineer
Location: Bangalore, Karnataka

Role Overview:
The position will be responsible for sales and business development activities for solid carbide cutting tools across Karnataka. The role requires strong technical knowledge, customer-facing experience, application understanding, and proven dealer/channel development experience. The position is Bangalore-based with extensive travel across Karnataka.

Key Responsibilities:
Achieve monthly and annual sales targets for solid carbide tools.
Identify and develop customers across machining, automotive, aerospace, die-mould and job-shop segments.
Conduct plant visits, understand machining applications and recommend suitable tooling solutions.
Provide first-level technical support related to tool selection, machining parameters and troubleshooting.
Conduct product demonstrations, trials and customer training.
Coordinate with the internal application team for advanced trials and tool performance validation.
Build, manage and expand the dealer network across Karnataka.




Train dealers on product features, applications and sales pitches.
Monitor dealer performance and secondary sales.
Develop relationships with production heads, machinists and purchase teams.
Handle customer complaints, technical issues and commercial follow-ups.
Prepare MIS, sales forecasts and visit reports.
Gather competitor, pricing and market intelligence.

Mandatory Requirements:
years of experience specifically in solid carbide or cutting tools sales.
Robust technical understanding of machining and solid carbide tooling.
Experience in business development and dealer/channel management.
Positive communication and interpersonal skills.
Robust technical aptitude and problem-solving ability.
Target-oriented and self-motivated.
Willingness to travel extensively across Karnataka.
Diploma/Degree in Mechanical or Production Engineering is preferred.

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