About Credflow

Credflow is building the
Cashflow Management OS for Indian SMEs
, combining technology, financial services and commerce to help SMEs manage their cash flows and access working capital.

Our lending business is growing rapidly, and we are looking for a
Program Manager — Lending Growth & Funnel
who can take ownership of the lending growth engine and continuously identify what is preventing us from doing more business.

This is a
high-ownership, highly analytical role
sitting at the intersection of
Data, Sales, Credit, Operations and Business.

---------------------------------------------------------------------------------------------

The Role

The core mandate is easy:

Find where the lending funnel is leaking, understand why, and work with the business to fix it.

You will continuously analyse the entire lending funnel — from lead generation to login, approval, sanction and disbursal — identify bottlenecks, quantify their impact, and work with the sales team to drive corrective action.

This is
not a reporting role.

You are expected to
find problems,



create solutions and drive business outcomes.

---------------------------------------------------------------------------------------------

What You Will Do
Own the Lending Funnel

Develop a deep understanding of every stage of the lending funnel:

Leads → Contacted → Qualified → Documents → Login → Credit → Sanction → Disbursal

You will:
Track conversion at every stage.
Identify where leads are getting stuck or dropping off.
Analyse funnel movement by salesperson, geography, product, lender, customer segment and lead source.
Identify where additional leads are required and where existing leads are being underutilised.
Build a transparent understanding of the capacity and requirements of the sales team.
Find the Gaps

Your job every day should be to answer:

"Why aren't we doing more business?"

Examples:
Are salespeople short of leads?
Are we generating enough leads but conta

📌 Program Manager — Lending Growth Delhi
🏢 CredFlow
📍 Delhi