To develop and execute the national trade marketing strategy for the Contemporary Trade channel by driving category growth, customer marketing initiatives, shopper engagement, retail visibility, promotional excellence, and profitable business growth across key national retail accounts.
Key Responsibilities
Strategic Trade Marketing
Develop annual and quarterly trade marketing strategy aligned with business objectives.
Build channel-wise activation plans to accelerate sales growth.
Identify growth opportunities across Modern Trade customers.
Customer Marketing
Develop customer-specific promotional calendars.
Design joint business plans with key Contemporary Trade accounts.
Execute impactful in-store campaigns and seasonal activations.
Category & Shopper Marketing
Generate actionable shopper insights through market analysis.
Drive category management initiatives and assortment optimization.
Improve shelf visibility, display effectiveness and merchandising standards.
Recommend planograms and visibility solutions.
Product Launch Management
Lead trade launch plans for new products.
Ensure solid retail visibility and execution across key accounts.
Coordinate launch activities with Brand, Sales and Supply Chain teams.
Trade Promotions
Design and evaluate consumer promotions and trade schemes.
Track promotion effectiveness and ROI.
Optimize promotional investments for profitable growth.
Retail Execution Excellence
Ensure flawless execution of visibility programs.
Monitor compliance on POSM deployment and merchandising standards.
Conduct regular market visits to evaluate execution quality.
Business Analytics
Monitor sales trends, category performance and customer-wise business.
Prepare dashboards and performance reports.
Recommend corrective actions based on business insights.
Cross-functional Collaboration
Partner with Brand Marketing, Sales, Finance, Supply Chain and Demand Planning.
Coordinate with National Key A
📌 National Trade Marketing Manager Modern Trade Delhi Ncr
🏢 Vishwa Management Services
📍 Delhi
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