Bangalore (Onsite)
About the Role

We are looking for Growth Marketing Managers who can take complete ownership of growth for one of

our programs. This is a hands-on individual contributor role where you will own the entire marketing funnel from creating awareness and generating leads to nurturing prospects and driving applications and enrollments. You will work closely with a small team, faculty and program leaders to build, test and improve growth

initiatives.
Key Responsibilities:
Own the complete growth funnel for your assigned program: awareness, lead generation, nurture,

application and enrollment.
Plan and manage paid campaigns across LinkedIn, Meta and Google.
Manage campaign budgets, audience targeting, creatives and A/B testing.
Develop and manage organic and content initiatives, including landing pages, email campaigns,

webinars, events and social media.
Work closely with faculty and program teams to develop relevant messaging and positioning.
Monitor funnel performance and identify areas for improvement.
Track and report key metrics such as CAC,



conversion rates, lead quality, and enrollment pipeline.
Take ownership of weekly performance reporting and continuously optimise campaigns based on data.
What We’re Looking For
3 to 5 years of experience in Growth Marketing, Performance Marketing or Demand Generation.

Experience in B2C or prosumer businesses is preferred.
Hands-on experience managing advertising campaigns on platforms such as LinkedIn, Meta and Google.
Solid copywriting and campaign execution skills.

Comfortable working with analytics and CRM tools and interpreting marketing data.
Ability to identify funnel gaps and take corrective action.
Demonstrated experience of improving a growth metric through experimentation and optimisation.

Solid analytical and problem-solving skills.
Willingness to work hands-on and manage execution independently.
This Role Is For You If
You enjoy building, testing, measuring and

📌 Growth Marketing Manager Bengaluru
🏢 Institute of Product Leadership
📍 Bengaluru