About the Company:

We are a quick-growing D2C and marketplace brand focused on cutting-edge consumer products, including maternity appliances and home appliances. We sell across our website and platforms like Amazon, Flipkart, and FirstCry, and are looking to scale aggressively through performance marketing.

Role Overview:

We are looking for a Performance Marketing Specialist who can manage and optimize paid advertising campaigns across Meta, Google, and marketplaces. The ideal candidate should be data-driven, execution-focused, growth-oriented, and result-oriented, with hands-on experience in scaling ecommerce brands.

In addition to paid marketing, the candidate should have a basic to intermediate understanding of SEO to support long-term organic growth.

Key Responsibilities:1. Paid Ads Management
Plan, execute, and optimize campaigns on:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, Shopping)
Amazon Ads (Sponsored Products, Sponsored Brands)
Monitor daily performance and take data-driven decisions
Campaign Optimization & Scaling




Analyze campaign performance (ROAS, CPA, CTR, conversions)
Scale winning campaigns and pause underperforming ones
Conduct A/B testing for creatives, audiences, and funnels
Funnel & Strategy Execution
Understand and optimize full marketing funnel:
Awareness → Consideration → Conversion
Work on retargeting strategies and audience segmentation4. Tracking & Analytics
Set up and manage:
Meta Pixel & Conversion API
Google Analytics (GA4)
Conversion tracking across platforms
Generate reports and actionable insights
Creative Coordination
Work closely with design/content team to:
Develop high-converting ad creatives
Suggest hooks, copy, and formats (UGC, testimonial, demo)
Continuously test recent creatives for better performance
Marketplace Ads Optimization
Manage Amazon Ads campaigns
Improve product visibility and conversions
Coordinate with listing team for better perfor

📌 Performance Marketing Specialist Bibwewadi
🏢 Roboson India
📍 Bibwewadi