SEO & Digital Marketing Specialist – Job Description

Position:
SEO & Digital Marketing Specialist

Experience:
2–5 years

Location:
Noida

Employment Type:
Full time

Shift: Night Shift

Job Summary

We are looking for an experienced
SEO & Digital Marketing Specialist
who can manage organic search as well as paid digital marketing campaigns across
Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads
. The ideal candidate should have hands-on experience in lead generation, campaign optimization, analytics, and improving website visibility and conversions.

Key Responsibilities

SEO
Develop and execute on-page and off-page SEO strategies.
Perform keyword research, competitor analysis, and SEO audits.
Optimize website content, landing pages, meta titles, descriptions, headings, and internal linking.
Build and execute backlink and off-page SEO strategies.
Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs.
Identify technical SEO issues and coordinate with developers for resolution.




Improve website domain authority and organic lead generation.

Google Ads
Create, manage, and optimize
Google Search, Display, Performance Max, and remarketing campaigns
.
Conduct keyword research and develop effective ad copy.
Manage budgets, bids, negative keywords, and audience targeting.
Monitor
CPC, CTR, CPA, ROAS, conversion rate, and lead quality
.
Continuously optimize campaigns to improve ROI and reduce cost per lead.

Meta Ads
Manage paid campaigns on
Facebook and Instagram
.
Develop audience targeting, retargeting, lookalike audiences, and lead-generation campaigns.
Coordinate with the creative/content team for ad creatives and messaging.
Analyze campaign performance and optimize budget allocation.

LinkedIn Ads
Create and manage
LinkedIn lead-generation and B2B advertising campaigns
.
Target audiences based on job title, industry, company size, skills, geography, and other parameters.
Manage sponsored content, l

📌 Seo & Digital Marketing Specialist Noida
🏢 MTK Technologies
📍 Noida