Job Title: Media Strategy Manager / Senior Media Planning Manager

Experience: 4- 8 Years

Location: Bangalore

Department: Integrated Media Planning + client servicing

Role Overview:

We are looking for an experienced Media Planning qualified with 48 years of experience in media planning, consumer insights, and strategic presentation development. The ideal candidate should have solid expertise in media research tools, audience analytics, competitive benchmarking, and end-to-end media planning across traditional and digital platforms. This role requires someone who can convert data into actionable media strategies, build compelling client-ready presentations, manage day-to-day client interactions, and develop effective communication plans aligned with business objectives.

Key Responsibilities

Media Strategy & Planning
Develop integrated media strategies aligned with client/business objectives.
Create annual, quarterly, and campaign-specific media plans across platforms.
Build channel allocation strategies based on target audience, category behaviour, and budget.




Evaluate media performance and optimise planning recommendations. Research, Insights & Analytics
Use media and consumer research tools to derive audience insights, market trends, and competitive intelligence.
Analyze category performance, media consumption habits, and audience behavior.
Conduct competitor benchmarking and campaign analysis.

Tools & Platforms

Hands-on working knowledge of:
BARC TV viewership analysis, channel/program insights (Must)
GWI (Global Web Index) consumer behavior and audience profiling
TAM AdEx competitive advertising spends and media intelligence (Must)
IRS / Comscore / SimilarWeb / YouGov (preferred)
Digital platform analytics (Google/Meta reporting understanding preferred)

Client Presentations & Communication
Build impactful strategic presentations and recommendation decks.
Convert data, research, and analysis into explicit storytelling for inte

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