TSMs execute sales plans on the ground, working closely with distributors and retailers to drive sales.
KEY RESPONSIBILITIES
Business
Secondary Sales:
Achieve daily/weekly secondary targets.
Drive DSO R&R; and other engagement programs
Achieve monthly & Quarterly targets (DOA & WOD) of Platinum & Gold outlets.
Ensure timely collection of payments from distributors and direct dealers.
Visit all Platinum and gold outlets and ensure target achievement
Placement of NPD at the right set of outlets and achieve NPD targets
Nex Direct Dealers:
Ensure regular billing of nex direct dealers.
GTM Execution
GTM Execution:
Execute the network expansion plan by adding required no of distributors for a specific BU.
Ensure primary collection of the old distributor within the timelines
Distributor Infrastructure:
Ensure distributor have required infrastructure as per the guidelines
Ensure that Regular service of the trade by faster delivery by distributors.
In Market execution
Process Efficiency Improvement:
Improve market service speed and execution quality.
Driving Productivity:
Maximize sales calls and coverage efficiency in the territory.
Driving Weighted & Numeric Distribution:
Expand retailer base and improve stock placement at outlets.
Market Working:
Ensure DSO Availability, Market working and servicing to top outlets personally
Scheme Optimization & Loyalty Management:
Timely Communication of schemes in trade and monitor their effectiveness.
ISP management: Ensure target achievement of ISP outlets.
Market Activities:
Executing market engagement activities and deployment of BTL elements, RBP program
Market Intelligence:
Collect feedback from retailers and competitors to share with RSMs.
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