Position:
Brand Manager

Company:
Kidology

Location:
Gurugram / Delhi NCR

Experience:
5–8 Years

Employment Type:
Full time

About Kidology

Kidology is a growing kids' brand focused on creating engaging, educational, and screen-free products for children. We are looking for a
Brand Manager
who can take ownership of the brand, strengthen its market presence, and drive business growth through effective marketing and brand-building strategies.

About the Role

We are looking for a
Brand Manager
who has solid experience in
marketing, brand building, business expansion, and end-to-end brand management
. The candidate will be responsible for developing and executing strategies that increase brand awareness, customer acquisition, sales, and overall business growth.

Key Responsibilities
Develop and execute the overall
brand and marketing strategy
for Kidology.
Take ownership of the brand's positioning, communication, visibility, and growth.
Identify recent opportunities to
expand the business into new markets, channels, and customer segments
.




Plan and execute integrated marketing campaigns across
digital, social media, e-commerce, offline, and other relevant channels
.
Work closely with the performance marketing team to drive
customer acquisition, revenue, and ROAS
.
Develop campaigns around product launches, seasonal events, offers, and key business moments.
Conduct
market research and competitor analysis
to identify trends, opportunities, and gaps.
Understand customer behavior and translate insights into effective marketing strategies.
Work closely with the product and creative teams to develop
campaign concepts, product communication, packaging, and brand assets
.
Manage and strengthen Kidology's presence across
e-commerce and quick-commerce platforms
.
Track brand and business performance through key metrics such as
sales, revenue, customer acquisition, conversion, marketing spends, and ROI
.
Prepare regular marketing and business performance

📌 Brand Manager Gurugram
🏢 Kidology
📍 Gurugram