Job Description

Title

Marketing Lead - Healthcare

Reports to

Marketing Manager (solid line); GM Healthcare (dotted line)

Location

Thrissur (covers the Vaidyaratnam Hospitals network, Treatment Centres and Clinics)

Purpose

This role owns marketing for the Vaidyaratnam Healthcare vertical the Hospitals network, Treatment Centres and Clinics driving patient acquisition, revenue growth and brand strength across all three. Digital marketing and on-ground activation are the primary growth levers for this role, backed by market intelligence and solid local marketing execution. The role reports to the Marketing Manager to ensure Vaidyaratnam's brand is built and expressed consistently across verticals, while working closely with GM Healthcare on business priorities.

Key Responsibilities
Business & Marketing Strategy
Build and own the marketing plan for the Healthcare vertical – Hospitals, Treatment Centres and Clinics – aligned with Group Marketing strategy and GM Healthcare's business priorities.




Identify target patient segments and market prospects across the network to grow patient volumes and revenue.
Track marketing's contribution to business outcomes – patient acquisition, revenue, retention – not just campaign activity.
Digital Marketing – the primary growth channel
Own digital marketing end-to-end for the vertical: SEO, SEM, social media, content, email/WhatsApp marketing and marketing automation.
Own the network's websites and digital platforms across Hospitals, Treatment Centres and Clinics, and drive lead quality and conversion, not just traffic and reach.
Build retention programmes – email/WhatsApp follow-up, loyalty and re-engagement – to improve repeat visits and patient lifetime value.
Build and protect the network's online reputation – reviews, ratings and patient sentiment – across all locations.
Track digital performance (cost per lead, cost per patient, ROI) and course-correct campaigns in real time; this channel shou

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