Hiring: General Manager / Business Head – FMCG

Location: Bikaner, Rajasthan / Pan-India Travel
Experience: 12–18+ Years
Industry: FMCG / Food / Namkeen / Snacks
Employment: Full time
Reporting To: Promoters / Directors

About the Opportunity

We are a growing FMCG / Food & Namkeen business with an established presence and strong growth ambitions.

As part of our next phase of expansion, we are looking for an experienced and result-oriented General Manager / Business Head to lead our business growth, strengthen distribution and build a scalable Pan-India sales and distribution network.

This is a senior leadership opportunity for someone who has a proven track record of building markets, developing distribution networks and delivering sustainable business growth.

Key Responsibilities
Develop and execute the company's Pan-India growth strategy
Expand distribution across new states and markets
Build and manage distributor and super-stockist networks
Develop General Trade, Up-to-date Trade, Institutional, E-commerce and Quick-Commerce channels
Build,



lead and mentor a high-performance sales team
Establish state-wise and territory-wise sales strategies
Develop distributor margins, schemes and incentive structures
Monitor primary and secondary sales
Maintain robust collection and working-capital discipline
Identify new markets, opportunities and competitive threats
Work closely with production, supply chain, finance and marketing teams
Develop effective MIS, reporting and performance-management systems
Take ownership of business growth, profitability and market expansion
Report directly to the Promoters / Directors

Candidate Profile -

We are looking for a proven business builder, not simply someone with a senior designation.

Qualification & Ideal Candidate-
Bachelor's degree in Business Administration, Marketing, Commerce, Economics, or a related field.
MBA/PGDM in Marketing, Sales, Business Management or a related field is preferred.
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📌 General Manager Bikaner
🏢 Bikaner Foods
📍 Bikaner