Key Responsibilities
Manage and grow PRATHAM's YouTube channel and overall video content strategy.
Develop and execute a YouTube growth strategy aligned with business and student acquisition objectives.
Research trending topics, keywords, student search behaviour and competitor content.
Optimize video titles, descriptions, tags, thumbnails, playlists and metadata for better reach and discoverability.
Monitor YouTube Analytics and identify prospects to improve views, watch time, retention, CTR and subscriber growth.
Track channel performance and prepare regular performance reports.

Content Planning
Develop a monthly/weekly YouTube content calendar.
Identify high-potential topics related to IPMAT, CLAT, CUET, BBA, Law, Hotel Management, Mass Communication and other entrance examinations.
Develop content ideas around exam updates, preparation strategies, career guidance, college information, student success stories, faculty sessions and educational trends.
Convert current events, exam updates and student queries into relevant video content.





Video Production & Coordination
Coordinate with faculty, counsellors and internal teams to plan and produce videos.
Handle the end-to-end video content workflow from ideation and scripting to publishing and optimization.
Work closely with video editors, graphic designers and other creative resources.
Ensure videos are engaging, informative and aligned with PRATHAM's brand guidelines.
Review thumbnails, reels/shorts and video creatives before publishing.

YouTube Shorts & Social Media
Plan and create short-form video content from long-form YouTube videos.
Identify content suitable for YouTube Shorts, Instagram Reels and other social platforms.
Repurpose high-performing content across digital channels.
Stay updated with YouTube and short-video trends, formats and algorithms.

Lead Generation & Business Alignment
Develop content that not only generates views but also contributes to student

📌 Youtube Growth Delhi (India)
🏢 International Institute Of Financial Markets
📍 India