About the Role

We are looking for a
high-ownership, data-driven performance marketer
who thrives on scaling growth and solving complex acquisition challenges. As
Assistant Manager – Performance Marketing
, you will play a critical role in driving
app installs, first orders, and user re-engagement
through high-impact digital marketing campaigns.

This role is ideal for someone who enjoys
owning numbers, running experiments, and scaling performance campaigns aggressively
. You will work at the intersection of
marketing, analytics, and product
, using data and experimentation to unlock sustainable user growth.

If you enjoy
moving rapid, testing aggressively, and turning insights into scalable growth engines
, this role is for you.

What You’ll Own

User Acquisition & Growth
Drive
app acquisition and first-order growth
through performance marketing channels.
Plan, launch, and scale campaigns across
Google Ads (UAC, Demand Gen, Performance Max)
and
Meta Ads (Advantage+ App Campaigns, Sales campaigns)
.
Build scalable acquisition funnels focused on




install → order conversion
.

Campaign Strategy & Execution
Own the
end-to-end lifecycle of campaigns
from planning and setup to optimization and scaling.
Continuously test
audience strategies, campaign structures, and bidding models
to improve performance.
Identify and unlock current growth opportunities across channels.

Experimentation & Creative Iteration
Run
rapid experiments across creatives, audiences, and messaging
to unlock performance gains.
Collaborate with creative teams to develop
high-performing ad concepts and growth experiments
.
Drive a robust
test-and-learn culture
within performance marketing.

Data, Attribution & Measurement
Obsess over
install, order attribution, and performance measurement
.
Track and optimize key metrics including
CPI, CAC, conversion rates, ROAS, and LTV
.
Leverage insights from
MMP platforms and analytics dashboards
to improve campaign performance.

Insights & Repor

📌 Senior Executive – Growth Marketing Mumbai
🏢 Rebel Foods
📍 Mumbai