BTL & Social Media Executive

Company: Rising India School of Excellence
Location: Dabolim, Goa
Job Type: Full time
Department: Marketing
Experience: 2–4 years

Job Summary

Rising India School of Excellence is looking for a BTL & Social Media Executive to support local marketing activities, social media execution, events, and community outreach.

The ideal candidate should have hands-on experience in social media, events, local marketing, or brand activation and should be comfortable coordinating multiple marketing activities.

Key Responsibilities
Plan and coordinate BTL activities, local promotions, and outreach campaigns.
Support social media content planning, creation, and publishing.
Coordinate photos, videos, reels, creatives, and other marketing content.
Maintain marketing and campaign calendars.
Coordinate with vendors, agencies, and local partners for events and promotional activities.
Support school events, open houses, exhibitions, and community engagement activities.
Track campaign leads and basic marketing performance metrics.




Conduct local market and competitor research.
Coordinate with the admissions team regarding marketing-generated enquiries.
Maintain campaign records and provide regular activity updates.
Ensure marketing content follows the school's communication and branding guidelines.

Qualifications
Bachelor's degree in Marketing, Communications, Media, Business Administration, or a related field.
2–4 years of relevant experience in social media, BTL marketing, events, local marketing, or brand activation.
Experience in the education sector will be an advantage.
Candidates with hands-on experience in local marketing and social media execution are preferred.

Required Skills
Social media management and content coordination
BTL marketing and local outreach
Event coordination
Vendor and agency coordination
Basic marketing analytics
Solid verbal and written communication
Creative thinking and execution

📌 Btl & Social Media Executive Dabolim (India)
🏢 BeyondSkool
📍 India