We are looking for a results-driven Meta Ads Specialist with robust experience in managing and optimizing Meta advertising campaigns. The ideal candidate should have hands-on expertise in campaign setup, audience targeting, performance optimization, lead generation, and scaling paid campaigns.

The candidate will be responsible for creating effective Meta Ads strategies, managing budgets, analyzing performance data, and improving campaign results to achieve business growth.

Key Responsibilities
Plan, create, manage, and optimize Meta Ads campaigns
Develop paid advertising strategies for lead generation, conversions, and customer acquisition
Perform audience research, competitor analysis, and campaign planning
Create and test ad creatives, ad copies, audiences, placements, and campaign structures
Monitor and optimize key metrics including CPA, CTR, CPC, CPM, Conversion Rate, and ROAS
Manage and scale advertising budgets while maintaining campaign profitability
Analyze campaign performance and provide actionable optimization recommendations
Set up and monitor Meta Pixel,



Conversion API, and tracking events
Perform A/B testing to improve campaign performance
Prepare campaign reports and share insights with the team/client
Stay updated with Meta Ads updates, algorithm changes, and paid advertising trends
Collaborate with creative and marketing teams to improve ad performance

Requirements
2–3 years of hands-on experience in Meta Ads / Paid Social Advertising
Solid understanding of Meta Ads Manager and campaign structures
Experience managing lead generation and conversion-focused campaigns
Knowledge of audience targeting, retargeting, lookalike audiences, and campaign scaling
Ability to analyze data and make performance-based decisions
Experience with Meta Pixel, Conversion API, and tracking setup
Valuable communication and problem-solving skills

Preferred Skills
Experience handling international client campaigns
Knowledge of Goog

📌 Meta Ads Specialist Sahibzada Ajit Singh Nagar
🏢 Appsysco Solutions
📍 Sahibzada Ajit Singh Nagar