Key Responsibilities
Plan and execute digital marketing campaigns for the gold showroom.
Manage Instagram, Facebook, Google Business Profile, and other social media platforms.
Create engaging content for jewellery products, new collections, offers, festivals, and showroom events.
Coordinate with photographers/designers to create high-quality product photos, reels, videos, and promotional creatives.
Run and monitor Meta Ads and Google Ads campaigns.
Generate leads through social media, paid advertising, WhatsApp, and other digital channels.
Monitor campaign performance, reach, engagement, leads, and conversions.
Develop strategies to increase followers, engagement, brand visibility, and showroom footfall.
Manage WhatsApp marketing and customer communication campaigns.
Conduct competitor and market research to identify digital marketing trends and prospects.
Prepare weekly/monthly digital marketing performance reports.
Coordinate with the sales team to follow up on digital leads and inquiries.
Promote special occasions, festivals, wedding collections, offers,



and recent jewellery launches.

Required Skills
Good knowledge of Social Media Marketing, Meta Ads, Google Ads, and SEO.
Knowledge of Instagram Reels and short-form video marketing.
Basic knowledge of Canva, Photoshop, or other design tools.
Strong communication and creative thinking skills.
Ability to understand customer preferences and jewellery market trends.
Positive analytical and reporting skills.
Knowledge of WhatsApp Marketing is an advantage.

Qualification & Experience
Graduate degree in Marketing, Digital Marketing, Business Administration, or a related field.
1–3 years of experience in Digital Marketing.
Experience in jewellery, retail, luxury, fashion, or showroom marketing will be preferred.

Key Performance Areas
Digital lead generation
Social media growth and engagement
Advertising ROI
Brand awareness
Online inquiries and conversions
Showroom

📌 Digital Marketing Executive Rajkot (India)
🏢 HTL Business
📍 India