Performance Marketer cum Team Lead

Location: Kochi, Kerala
Job Type: Full-Time | On-site
Experience: Minimum 3 Years of Agency Experience

We are looking for an experienced Performance Marketer cum Team Lead who can take ownership of digital marketing performance while leading and guiding the marketing team.

This is not an entry-level role. We are looking for someone who understands both strategy and execution, can analyse campaign performance, identify problems, optimise results and manage the team effectively.

Key Responsibilities
Plan, execute and optimise Meta Ads and Google Ads campaigns
Monitor CPL, CPA, ROAS, CTR, conversion rates and other key performance metrics
Build campaign strategies based on business objectives
Conduct campaign audits and identify opportunities for optimisation
Coordinate SEO and social media marketing activities
Guide and supervise the digital marketing team
Review campaign performance and ensure execution quality
Manage priorities, deadlines and marketing deliverables




Work closely with creative and content teams to improve advertising performance
Prepare performance reports and recommendations
Take ownership of lead generation and campaign outcomes

Requirements
Minimum 3 years of digital marketing experience in an agency setting
Strong hands-on experience with Meta Ads
Robust understanding of Google Ads
Working knowledge of SEO
Robust understanding of Social Media Marketing
Good knowledge of campaign analytics and performance metrics
Experience managing multiple clients/campaigns simultaneously
Previous experience leading or managing a marketing team
Strong communication, problem-solving and decision-making skills
Ability to work independently and take ownership of results

Preferred Candidate

We are looking for someone who can go beyond simply running campaigns.

You should be comfortable asking:
Why is CPL increasing?
Which creative is actually driving conversions?
Where are

📌 Performance Marketer Cum Team Lead Kochi
🏢 MADACT AGENCY
📍 Kochi