Area Business Manager Trade

Key Responsibilities
Sales Target Achievement
Drive primary sales (company to distributor) and secondary sales (distributor to retailer) to achieve monthly, quarterly, and annual targets.
Monitor sales performance and take corrective actions to achieve business objectives.
Distributor & Channel Management
Appoint, manage, and develop distributors, stockists, and super-stockists.
Ensure effective distribution, product availability, and smooth channel operations.
Build robust relationships with channel partners and resolve operational issues.
Retail Network Expansion
Expand and strengthen the retail network across the assigned territory.
Improve product availability, distribution reach, and visibility at retail outlets.
Ensure effective merchandising and execution of brand standards.
Team Leadership & Coaching
Recruit, train, manage, and motivate Sales Officers (SOs), Territory Sales Officers (TSOs), Sales Representatives, or Medical Representatives (MRs).




Conduct regular joint market visits to coach and develop team members.
Monitor individual and team performance against defined targets.
Market Execution & Promotion
Plan and execute trade schemes, consumer promotions, product activations, and other market initiatives.
Ensure effective implementation of company strategies and promotional plans at the ground level.
Market Intelligence & Reporting
Conduct regular market visits to understand market trends, customer needs, competitor activities, pricing, launches, and schemes.
Provide timely and accurate daily/monthly sales reports and market updates.
Maintain relevant sales and market data using Excel, DMS, SAP, or other business systems.
Collections & Inventory Management
Ensure timely collections from distributors and effective management of outstanding payments.
Monitor distributor inventory and stock movement to maintain optimum inventory levels.
Proactively address potent

📌 Area Business Manager Otc Mumbai
🏢 PERSOL
📍 Mumbai