Part time Google Ads Specialist – Lead Generation | Lucknow

Employment Type

Part-Time | Freelance / Contract

About Samrat Path Labs

Samrat Path Labs is a leading pathology and diagnostic laboratory in Lucknow. We are looking for an experienced Google Ads Specialist who can take ownership of our Google Ads campaigns and consistently generate high-quality patient leads and phone calls.

Key Responsibilities
Plan, create, manage and optimize Google Search Ads campaigns
Generate high-quality leads and inbound calls for our diagnostic/pathology services
Conduct keyword research and identify high-intent search terms
Manage campaign budgets and optimize for lower cost per lead/call
Continuously optimize keywords, bids, ads, audiences and locations
Create and test compelling ad copy focused on lead generation
Manage negative keywords and search terms regularly
Set up and monitor conversion tracking for calls, forms and other relevant actions
Analyze campaign performance and make data-driven improvements
Provide regular reports on ad spend, leads, calls,



CPL and overall performance
Identify opportunities to scale campaigns while maintaining lead quality

What We Are Looking For
1+ years of hands-on Google Ads experience
Proven experience in lead generation through Google Ads
Must have personally managed Google Ads campaigns for businesses
Strong knowledge of Google Search Ads, keyword research, bidding and conversion optimization
Experience with Google Analytics / GA4 and Google Tag Manager is preferred
Solid understanding of call and form lead tracking
Experience managing location-based campaigns is a robust advantage
Must be comfortable working with performance metrics such as CPL, conversion rate and ROAS
Healthcare / diagnostic / clinic / hospital experience is a major plus
Candidates should be able to demonstrate real previous campaign results

Important Requirement

This is NOT an internship or training position.

We are s

📌 Google Ads Specialist Lucknow
🏢 Samrat Path Labs
📍 Lucknow