Role & responsibilities
Google Ads Management
Manage Google Search, Performance Max, Display and YouTube campaigns.
Develop campaign structures around IVF
Conduct continuous keyword research and search term analysis.
Develop negative keyword strategies to reduce irrelevant traffic.
Create and test multiple ad copies, headlines and extensions.
Manage bidding strategies, budgets, locations, devices and audience targeting.
Continuously optimize campaigns for conversions and patient quality.
Performance Marketing
Develop a complete lead generation strategy for IVF patient acquisition.
Optimize campaigns based on CPL, qualified leads, appointments, consultation and treatment conversion.
Work with the CRM/team to track the complete funnel.
Budget Management
Plan and allocate Google Ads budgets across cities, treatments and campaigns.
Monitor daily spending and campaign efficiency.
Scale high-performing campaigns while controlling wasted expenditure.




Competitor & Market Analysis
Monitor competitor Google Ads activity, keywords, offers, landing pages and messaging.
Identify current high intent search opportunities.
Track changes in Google Ads and search market trends.

Preferred candidate profile

The candidate should have robust practical expertise in:

Google Ads / Google Search campaigns / Performance Max / YouTube Ads / Keyword research

Conversion optimization / Google Analytics / Google Tag Manager / Conversion tracking / Landing page optimization / A/B testing / Looker Studio / CRM and lead funnel analytics

Educational Qualification

Preferred:
Bachelor's degree in Marketing, Digital Marketing
Google Ads certifications
Additional certification in Google Analytics is an advantage.

📌 Google Ads New Delhi (India)
🏢 Gaudium IVF
📍 India