Key Responsibilities
Plan, execute, and optimize paid advertising campaigns across Meta, Google, and YouTube.
Generate qualified leads for hospitals, clinics, health camps, consultations, and wellness services.
Manage campaign budgets and optimize CPL, CPA, ROAS, and conversion rates.
Develop audience targeting, remarketing, and location-based marketing strategies.
Conduct A/B testing of creatives, ad copies, landing pages, and target audiences.
Monitor campaign performance using GA4, Google Tag Manager, Meta Pixel, Conversion API, and CRM reports.
Coordinate with design, content, video, call center, and sales teams to improve campaign performance.
Prepare weekly and monthly performance reports with actionable insights.
Ensure compliance with advertising platform policies, particularly for healthcare campaigns.
Stay updated with the latest digital marketing trends and performance marketing strategies.

Pay: Up to ₹45,084.19 per month

Advantages:
Adaptable schedule
Food provided
Provident Fund

Work Location: In person

📌 Performance Marketing Specialist Zirakpur (India)
🏢 upsurge
📍 India