Performance Marketing Head – Presidium School

Location: Delhi NCR
Experience: 8–12+ years in Performance Marketing, preferably in Education/School/EdTech
Team Size: Large team of Business Managers & Admission Counsellors
Branch Coverage: 15+ School Branches

Job Summary

We are looking for an experienced Performance Marketing Head to lead and manage digital marketing and lead-generation activities across 15+ Presidium School branches. The candidate will be responsible for driving high-quality admission leads, improving conversions, optimizing marketing spends, and working closely with a large team of Business Managers and Admission Counsellors.

The ideal candidate should have robust expertise in Meta Ads, Google Ads, lead generation, CRM, performance analytics, funnel optimization, and multi-location marketing.

Key Responsibilities
Develop and execute performance marketing strategies for 15+ school branches across Delhi NCR.
Plan and manage large-scale Google Ads, Meta Ads and other digital campaigns for admissions.




Drive high-quality leads and optimize campaigns based on CPL, CAC, lead quality, conversion rate and admission revenue.
Create branch-wise marketing strategies based on target audience, competition, location and admission requirements.
Manage and optimize substantial monthly digital marketing budgets.
Lead a large team of Business Managers, Admission Counsellors and marketing specialists.
Work closely with Business Managers to convert marketing leads into school visits and admissions.
Establish a robust Lead → Follow-up → Visit → Registration → Admission conversion funnel.
Monitor daily and weekly performance of each branch and identify gaps in lead generation and conversion.
Use CRM and analytics tools to track lead sources, campaign performance and admission conversions.
Develop dashboards and regular MIS reports for senior management.
Conduct A/B testing of creatives, landing pages, audiences and campaign strategies.
Coo

📌 Performance Marketing Head Gurugram (India)
🏢 presidium school
📍 India