Job Title: Senior Manager Impact, Sponsorships & Activations (ISA)

Company: Reliance Broadcast Network Limited (BIG FM)

Function: Impact, Sponsorships & Activations

Experience: 9 14 Years

Industry Preference: Media / Radio / Advertising / Integrated Marketing / Events / Experiential

Location: Delhi / Mumbai / Bengaluru / Kolkata

Reporting To: Business Head / Head Impact, Sponsorships & Activations

Role Purpose

The Senior Manager will be responsible for driving the strategic growth, revenue, and monetisation of the Impact, Sponsorships & Activations (ISA) business at BIG FM.

This role focuses on building high-value integrated brand solutions, developing and commercialising sponsorship-led prospects, creating scalable Intellectual Properties (IPs), and cultivating strategic partnerships with leading brands and agencies. Operating as a business leader and strategic brand-solutions partner, you will transition client engagements beyond conventional media inventory toward differentiated, outcome-oriented brand experiences.

Key Responsibilities




Business & Revenue Leadership
Own significant revenue and profitability targets for the ISA portfolio.
Develop and execute the business strategy for sponsorships, activations, IPs, and integrated brand solutions.
Build a strong, sustainable pipeline of high-value opportunities and identify current revenue streams, categories, and strategic partnerships.
Drive large-scale and multi-market business opportunities by building long-term relationships with CXOs, CMOs, marketing leaders, and media agencies.
Strategic Brand Solutions
Lead the development of high-impact, insight-led solutions addressing complex client business challenges.
Create integrated solutions combining Radio, RJs, Content, Digital, Social Media, Influencers, Events, IPs, and Experiential platforms.
Work with internal creative and specialist teams to ensure propositions demonstrate explicit consumer and business impact rather than basic in

📌 Senior Manager Impact, Sponsorships And Activations Mumbai (India)
🏢 Leantycoon consulting services
📍 India