22 Aug
|
Mentors Eduserv
|
Mumbai
22 Aug
Mentors Eduserv
Mumbai
About Mentors Eduserv
Mentors Eduserv is an EdTech organization focused on delivering high-quality academic content and digital learning solutions for competitive-exam aspirants. We are looking for an experienced Performance Marketing / YouTube Manager who can drive our digital growth across YouTube, paid advertising, SEO, and social media.
Role Overview
We are hiring for two closely aligned profiles under :
YouTube Manager
or
Performance Marketing Manager
Candidates with solid expertise across YouTube, Instagram, Facebook, LinkedIn + Google Ads + Meta Ads + SEO.
Skills:-
YouTube Management:-
YouTube channel growth and complete channel management
YouTube SEO and content optimization
Video title, description, tags, keywords and thumbnail optimization
YouTube Analytics and audience insights
Improving views, watch time, CTR, retention and subscriber growth
Content strategy and publishing calendar
Competitor/channel analysis
Understanding YouTube algorithm and recommendation systems
Lead generation and conversions through YouTube
Google & Meta Ads:-
Google Ads campaign planning, execution and optimization
Meta Ads campaign management
Lead generation and conversion campaigns
Audience targeting and retargeting
Campaign budgeting and optimization
A/B testing of creatives, audiences and landing pages
Monitoring CPL, CPA, ROAS, CTR, CPC and conversion rates
Performance reporting and campaign analysis
SEO:-
Social media SEO
Website SEO and on-page optimization
YouTube SEO
Keyword research and content optimization
Technical/basic SEO understanding
Improving organic traffic, rankings and visibility
SEO performance tracking through relevant tools
Key Responsibilities
Develop and execute an integrated YouTube, Instagram, Facebook, LinkedIn, Paid Media and SEO growth strategy.
Take responsibility for YouTube channel growth and performance.
Plan and execute Google and Meta advertising campaigns.
Analyze camp
📌 Youtube Manager Mumbai
🏢 Mentors Eduserv
📍 Mumbai