Job Description – Digital Marketing Specialist / Performance Marketer

Job Title: Digital Marketing Specialist / Performance Marketer
Experience: 2+ years
Employment Type: Full time
Location: Vennala, Kochi, Kerala
Department: Marketing

About the Role

We are looking for an experienced and results-driven Digital Marketer with solid expertise in Meta Ads, lead generation, campaign optimization, and digital marketing tools.

The ideal candidate should have hands-on experience creating, scheduling, managing, and optimizing Facebook and Instagram advertising campaigns, with a proven ability to generate high-quality leads at an efficient cost.

Key Responsibilities
Plan, create, schedule, launch, and manage Meta (Facebook & Instagram) advertising campaigns.
Develop lead-generation strategies focused on quality leads, conversions, and ROI.
Set up and optimize Meta Ads Manager campaigns, including:
Lead Generation campaigns
Conversion campaigns
Traffic and engagement campaigns
Retargeting campaigns
Custom and Lookalike Audiences




Create and manage ad sets, audiences, budgets, placements, creatives, and bidding strategies.
Continuously monitor campaign performance and optimize CPL, CTR, CPC, conversion rate, and lead quality.
Test different ad creatives, copy, audiences, offers, placements, and campaign structures through A/B testing.
Manage daily/weekly campaign budgets and scale successful campaigns while controlling costs.
Set up and monitor Meta Pixel, Conversions API, events, and conversion tracking where required.
Analyze lead quality and coordinate with the sales team to identify which campaigns are generating genuine business prospects.
Build and optimize retargeting funnels for website visitors, social media users, video viewers, and previous leads.
Prepare regular performance reports with actionable insights and recommendations.
Stay updated with changes to Meta Ads, algorithms, targeting options, privacy policies, and advert

📌 Senior Digital Marketer Kochi
🏢 Vidya Nexis Education Consultancy
📍 Kochi